Google's Risks

In its latest Quarterly Report, Google talks of the various competitive threats that is facing the company in the future. This has been well documented here - so, i shall spare myself the hard work :).

The one thing that i have always felt - 99% of its revenues come from Ads - now, doesn't that tell u that it could become a 1-trick pony - it desperately needs ways to generate some more super-hits.
Knowing Google, i am sure that they will soon have one.

-- Thyaga