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Thursday, September 28, 2006

The cleaner (does not) ring twice ...

I don't know about you guys but in my and wife's life, one person plays a very important role - the house cleaner. He is probably the busiest person I have ever met - he carries around a hand written diary and his appointment dates are completely full. You cannot request your own date - he gives you one and then you have to work your way around it. Also, the day he comes to the house, we usually get the morning slot (probably, he is generous ?) and so, we have to get up early, take a bath early, have breakfast early so that he gets the complete house for his team to clean :).

Now, take a cue from this and apply this to any business - what kind of business or product that can you develop that will have customers adjust according to what you do and what you make - not the other way around. I cannot think of many but surely, the branded ones have this luxury to start with. But my cleaner Jose is not even a brand name. What is it that he is doing that is making us behave as complete morons and we seem to be wanting to do it again and again? - the answer lies in the fact that he is performing a task for us that is very basic but very important BUT we don't have time/resources to do it ourselves.

So, the clue then is to develop a product/business that satisfies a very important need of people that they cannot do it for themselves.

Any takers?

-- Thyaga

5 Comments:

At 12:01 AM, Anonymous Anonymous said...

It happens in Trivandrum also. The Cleaner of our house promise come on Every Sunday and we had waited the whole Sunday for her by not going out. Infact not even Cleaners, the person who come to put cocunut in my house also comes once in a month that too I have to send him atleast 10 calls.

 
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