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Thursday, April 20, 2006

Jajah - a new way to talk ... over the Internet

At first, when I heard about Jajah, I couldn't believe it. This was a company that was offering a unique way to connect telephones over the Internet and this did not require any software downloads (Skype) or hardware installation (Vonage). This required that the user had broadband internet access and had a telephone - landline or mobile. It was as simple as that. I was wondering how this would work and as I kept reading their FAQs, I realized that what they do is actually neat. And as expected, they are cheaper than other VOIP providers currently in the market.
So, this is how it works - you go to Jajah's website, enter your telephone number, enter your destination telephone number and then click on Call. After a moment, your phone will rin and then the destination phone will ring and you will be connected to the other phone over the Internet. Extra software and hardware is not necessary because it is the Jajah server that is actually making the call from the Internet to your phone and connecting you to the other phone. As such, you don't need to worry about any firewall or proxy issues on your computer. Here is a detailed server architecture blog for the really interested folks.
I think, the idea is simple yet very powerful. I am yet to use this but those who have, swear that the quality is absolutely wonderful. No wonder that it is one of the fastest growing and hottest Internet companies around. As my Entrepreneurship professor would aptly put it - this is an example of "disruptive technology". This might be worse than existing services currently but it also has its advantages. Over time, the "worse part" will go away and it will soon rival the existing players. Got the idea?
If any of you have checked this out, leave me a note.
Cheers,
Thyaga
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