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Tuesday, February 15, 2005

Innovative Marketing & Selling Ideas

People always look at innovative and creative ideas to market, sell and make money. But a recent fad has taken this to an entirely new limit - people now are "selling their body areas" as ad-spaces. I first heard about this during the beginning of the year when a man from Nebraska auctioned his forehead for ad-space. Looks like that fad has caught on right now with the people.

In the past few days, I have heard of quite a few of them:

  1. A New Zealand mother is now selling her 'pregnant tummy' for ad-space - read on ....
  2. A Floridan woman has started selling her body for ad-space - read-on ...
  3. Not to be outdone, our own Desi Gujju bhai, Prateek Patel has decided to jump on the bandwagon. He has started to auction of his forehead - any takers ? :)
I don't know how long this fad is going to last - or whether this fad will convert to a trend ! But it sure is quite innovative marketing and causing a ripple in the marketing world.

So, keep watching - next time you see a person with logos all over his/her body, don't laugh at him/her. The person might just be the millionare next door :).


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